If you’re new to the world of SEO, or you’re working with a professional SEO company for the first time, you might be hearing a lot of different words and terms that are relatively new for you. No matter how experienced you may be with SEO, it’s important to know the terminology that goes along with it. While search engine optimization agencies can take care of a lot of the leg work for you, knowing as much as you possibly can about what they’re doing, and how they are doing it can make all the difference. With that in mind, let’s dive into some of the most commonly-used SEO terms, so you can stay in the know.
Links are essential to a high ranking for your website. An inbound link is also sometimes known as an external link, because it comes from another site. If you’re referencing something, or using another site as a source for a piece of content, linking to that site not only helps to improve your SEO (especially if the site is a popular/credible one), but that site may see your link, and offer one right back to you on their site.
An internal link is within your own site. For example, if a viewer is on your homepage, you might have a link to a products or services page, or vice versa.
Perhaps the one term you’ll hear first and foremost, and more than any other phrase in SEO is ‘keyword.’ Thankfully, keywords don’t have to be complicated. They are simply the words a web user enters into a search engine to find what they’re looking for. The goal of your website should always be to predict which keywords people might be searching for to find you. The better your keywords, the more searches will come up for users where your site is at the top of the page.
Search engines pick up on keywords for a reason. They like things that are short, and to the point, which is where a meta description comes in. It’s simply a short description of whatever page happens to come up in the search. They are only 160 characters in length, and allow the visitor a sort of ‘preview’ to see what the page is about, before they click onto it. You want to make sure your website has a meta description. Not only will it help it to get picked up quicker by search engines, but it’s another opportunity to entice a visitor to click onto your site.
There are dozens of common SEO descriptions that are important to know, but these three scratch the surface of what you might commonly hear in this search engine optimization world. The more you can familiarize yourself with terms like these, the better equipped you’ll be to know what an SEO firm can do for you, and how it can benefit your business in the long run.