Have a Struggling Website? Check Out These Two Quick Ways to Improve Site SEO

Utilizing the expertise of an SEO firm like Welpi can greatly help to improve the overall ranking and appearance of your business. Like many other affordable SEO services, has the tools necessary to make sure your business has a strong digital presence. However, there are things you can do to improve your website quickly. If you need SEO help in Los Angeles, or anywhere in the world, hiring the right company to take care of your web presence can make all the difference in the world.

So, what are two great ways to get started?

 

  1. Make Sure Your Content is Relevant

Chances are, you started a business because you were passionate about something, and you were good at something. That doesn’t automatically make you a great writer, or marketing expert, unfortunately. Having a website with relevant content is the cornerstone of your digital presence. People will look to your website to find out more about who you are, what you do, and what you represent. If the content displayed on your site is irrelevant to those subjects, it won’t take long for people to start looking elsewhere and checking out your competitors.

Your web content should be informative, to the point, and easy to read. Keywords, backlinking, and other SEO tactics can come in later. Having great content should be the starting point of every successful website, and the right SEO firm can do that for you.

 

  1. Make Sure Your Content is Published Frequently

It’s not enough to just publish a lot of great content at once, and then let it sit there for years without being updated. Search engines love fresh content. Think of it as a sort of ‘refueling’ for their algorithms, or food they need to revitalize your site.

Search engines like Google, Yahoo, and Bing consider frequently-updated websites to be more relevant, and more important. It shows the search engines just how relevant your site really is, and you’re likely to find yourself at a higher ranking because of it. It’s not enough, however, to simply post the same content over and over again, changing up a word here and there, or keyword stuffing to get more clicks.

It’s important to actually produce content that people will be interested in, and that’s relevant to your business. Again, you likely started your business without all this in mind, and that’s perfectly normal. The good news? There are plenty of search engine optimization companies who know exactly what kind of content works when it comes to making a website, and a business successful.

You should be running your business the best way you know how, not dabbling in things like SEO. In fact, SEO is so important, it often takes an expert to get it right. Don’t short change your business by neglecting your website optimization strategies. Start with these two simple tips, and you’ll notice a big difference in how your website performs.

What Are Some of the Most Common SEO Terms?

If you’re new to the world of SEO, or you’re working with a professional SEO company for the first time, you might be hearing a lot of different words and terms that are relatively new for you. No matter how experienced you may be with SEO, it’s important to know the terminology that goes along with it. While search engine optimization agencies can take care of a lot of the leg work for you, knowing as much as you possibly can about what they’re doing, and how they are doing it can make all the difference. With that in mind, let’s dive into some of the most commonly-used SEO terms, so you can stay in the know.

 

Inbound Link

Links are essential to a high ranking for your website. An inbound link is also sometimes known as an external link, because it comes from another site. If you’re referencing something, or using another site as a source for a piece of content, linking to that site not only helps to improve your SEO (especially if the site is a popular/credible one), but that site may see your link, and offer one right back to you on their site.

An internal link is within your own site. For example, if a viewer is on your homepage, you might have a link to a products or services page, or vice versa.

 

Keywords

Perhaps the one term you’ll hear first and foremost, and more than any other phrase in SEO is ‘keyword.’ Thankfully, keywords don’t have to be complicated. They are simply the words a web user enters into a search engine to find what they’re looking for. The goal of your website should always be to predict which keywords people might be searching for to find you. The better your keywords, the more searches will come up for users where your site is at the top of the page.

 

Meta Description

Search engines pick up on keywords for a reason. They like things that are short, and to the point, which is where a meta description comes in. It’s simply a short description of whatever page happens to come up in the search. They are only 160 characters in length, and allow the visitor a sort of ‘preview’ to see what the page is about, before they click onto it. You want to make sure your website has a meta description. Not only will it help it to get picked up quicker by search engines, but it’s another opportunity to entice a visitor to click onto your site.

There are dozens of common SEO descriptions that are important to know, but these three scratch the surface of what you might commonly hear in this search engine optimization world. The more you can familiarize yourself with terms like these, the better equipped you’ll be to know what an SEO firm can do for you, and how it can benefit your business in the long run.